BBA in Marketing & BS.c in Managerial Economics
Certificate in Business Analytics
University of Massachusetts, Amherst
Welcome to my digital CV, where you’ll find project highlights, writing samples, and more.
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Currently, I’m a senior at the University of Massachusetts Amherst pursuing a BBA in Marketing and a BS in Managerial Economics, with a certificate in Business Analytics.
I’m a curious and driven individual who thrives on learning, creating, and delivering results.
About me.
I specialize in applying data and AI to marketing and business problems—turning messy questions into clear, actionable insights.
My interests span digital marketing, analytics, and applied AI, and my work focuses on using data to solve practical business problems. Across my projects, I’ve built decision tools, conducted statistical analysis, and explored how AI-driven approaches can improve real-world operations. I enjoy working at the intersection of business context and technical problem-solving—translating messy problems into clear, data-backed insights and tools people can actually use.
Resume
From leadership to creative execution, my journey is shaped by diverse experiences and measurable results.
View my resume or download it for your reference.
Marketing Analytics | Data Visualization | Performance Tracking | Brand Strategy | Market Research | Social Media Insights | Campaign Optimization | Consumer Behavior Analysis | Strategic Communications |
Role of Ethical Sourcing in the Future of Sustainable Fashion:
A Case Study on Active Wear Brands
As part of my coursework, I authored a case study exploring how sustainability is reshaping the athletic wear industry — focusing on Finesse, a fictional activewear brand I created.
In this study, I examined industry shifts, evaluated different sustainable strategies, and outlined recommendations for how brands like Finesse can implement eco-friendly practices to gain a competitive edge. The report highlights how sustainability is no longer just a value-add but a driver of long-term success.
Ultimately, this project serves as a roadmap for emerging activewear brands seeking to build credibility and loyalty in a market that increasingly prioritizes environmental and social responsibility
Influence of Bollywood on the Fashion Industry
This article examines how Bollywood shapes fashion through three key dimensions: the portrayal of clothing and style in films, which sets cultural norms and inspires mass adoption; the role of cinema in introducing globalization and luxury brands to India, transforming consumer aspirations; and the continued influence of film stars as trendsetters whose fashion choices shape markets and identities. It shows that Bollywood is not merely entertainment but a central force in defining, evolving, and globalizing fashion
Projects
A Luxury Retail Stock Pitch Competition – Tapestry Inc.
March, 2024
As part of the Isenberg Women in Securities Club, my team and I conducted a comprehensive investment analysis of Tapestry Inc. (NYSE: TPR) for the annual stock pitch competition, earning the runner-up position. Our research explored market expansion opportunities, digital transformation strategies, and in-depth financial valuation, ultimately leading to a BUY recommendation with a 28.8% implied upside.
This project strengthened my expertise in analyzing market trends, evaluating competitive positioning, and crafting strategic, data-driven recommendations. Leveraging consumer insights, revenue projections, and digital engagement metrics, I developed actionable strategies for brand positioning and identified key growth opportunities.
Certifications
Completed a Deloitte job simulation involving data analysis and forensic technology. Created a data dashboard using Tableau. Used Excel to classify data and draw business conclusions.
Completed Introduction to Tableau on DataCamp, gaining hands-on experience with one of the most widely used BI and analytics tools. Learned how to load and structure data, build visualizations, and analyze datasets using Tableau’s drag-and-drop interface. Developed skills in creating dashboards, applying best practices for data formatting, and presenting insights effectively. Built a final Tableau dashboard using real-world data, strengthening my ability to translate data into clear, actionable
Describe your image
Completed a Deloitte job simulation involving data analysis and forensic technology. Created a data dashboard using Tableau. Used Excel to classify data and draw business conclusions.